Here are strategies to market your business and your expertise via your blog.

• Talk about specific ways that your business helps clients.
• Tell others your business news: you wrote an article, you created your weekly ezine, you recorded your podcast, etc.
• Share a useful tool or resource you’ve found.
• Ask a question. Need some ideas or some quick brainstorming? Your blog is an ideal place to gather opinions.
• Conduct a survey. What do others think about a particular issue? Ask them via your blog.
• Report on business events. The latest in blog trend seems to be writing about what’s happening at conferences or workshops.
• If you’re about to launch a new product or introduce a new product, let your your blog followers know!
• Respond to others with advice or answers. The way to build professional relationships on your blog is to help others. So, if someone asks a question, comments about something to which you have a response or an idea, or you want to ask a follow up question, this is the perfect place to do so.

• Acknowledge people who post on your blog. Go and post a response on their blog too.

Your business blog can be a wonderful way to market your business and leverage your expertise online. Follow these  strategies and you’ll begin to attract more clients through blog networking.