Archive for January, 2009

Website usability: “the $300 Million Button”

Here’s a story by usability expert Jared Spool, which shows the importance of testing your website to see how user friendly it really is.

In the post Jared writes about a client who had a fairly standard checkout process on his website. After testing the website with real users, they saw some flaws that resulted in loss of sales. In the end the site was redesigned. Within a year this created a $300 million increase in sales.

That is a staggering number and one that really drives home the importance of testing with real users.

Read the “$300 million button“.

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Measurement Lab Checks if Your Connection is Being Throttled

Bandwidth throttling is a method of ensuring a bandwidth intensive device, such as a server, will limit (“throttle”) the quantity of data it transmits and/or accepts within a specified period of time.

For ISP’s, bandwidth throttling can be used to limit users’ speeds across certain applications or limit upload speeds.

Google has opened up a free set of web tools to help determine if their you connection is blocking or limiting your bandwidth, called Measurement Lab (M-Lab).
Read more about M-Lab.

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Optimize your website for the search engines

Here are some rules to optimize your website for the search engines for your keywords.

  • An optimized webpage should have about 500 words. Be sure to use your keywords in the text. 
  • Your Meta title must be an exact match with the file name of your page, which is itself based on your chosen keywords. This lets the search engines match up your keyword with your page and give your page higher relevancy.
  • Use only 5 keywords in your meta keywords tag.
  • Use all of your keywords in your meta description, with the primary keyword as close to the front as possible.
  • Meta description should be between 100 and 200 characters.
  • Make your meta keywords up into a sentence. Although search engines don’t read your keywords as a sentence, it should reflect well what your page is all about.
  • Proof read your content.
  • Put your meta description all on one line in your html code.
  • Never use more than 3 words for your primary keyword (and file name).
  • Use your primary keyword as a text link in your page once.

Follow these tips to help you increase your search engine rankings. Optimizing your website for the search engines with keyword and descriptions should improve the relevancy of your page and boost your search engine rankings.

Miami web design

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WordPress template

WordPress is a popular blog because it’s the best. Blogger cannot be customized as much. There are great free WordPress templates, or you can hire a blog designer to create a custom template that matches your website.
Blogging for business is definitively a great way to increase traffic to your website! Blogging for business with WordPress will set your business apart.

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Miami web design

Miami web design has been busy. We are please to announce the release of a very rewarding project, the redesign of Booker T. Washington High School’s website at http://btw.dadeschools.net/, a local High School in Miami  Florida.

Miami web design

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Plus size cocktail dress by Lisa Todd

Plus size cocktail dress by Lisa Todd is a brand new website we have just launched.
Have you ever imagined walking into a plus size clothing store, and finding the most amazing plus size cocktail dress, or plus size evening dress that is more exquisite than any dress you can find in a size 8?
If you love fabulous quality designer fashion, go visit LISA TODD’s brand new website!

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