Here’s a story by usability expert Jared Spool, which shows the importance of testing your website to see how user friendly it really is.

In the post Jared writes about a client who had a fairly standard checkout process on his website. After testing the website with real users, they saw some flaws that resulted in loss of sales. In the end the site was redesigned. Within a year this created a $300 million increase in sales.

That is a staggering number and one that really drives home the importance of testing with real users.

Read the “$300 million button“.

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