As companies are beginning to engage in social media marketing, they may not  exactly be sure about the difference between best and worst practices.

Some things to consider:

• Successful social media marketing programs involve listening and participation
• Make sure you plan the hours of work in this venture to be successful
• Understand the community you are participating in
• Welcome participation, feedback and co-creation
• Social media marketing is more like public relations than direct marketing

To understand more about Social Media Marketing, read this article Best and Worst Practices Social Media Marketing