Social Networking is going up. Market research firm Netpop has released a new study that suggests that social media marketing and networking is expanding rapidly.

Interesting facts from that study:

• 54% of micro-bloggers post or “tweet” daily
• 74% of the daily micro-bloggers are under the age of 18
• 105 million Americans contribute to social media
• Only 7 million are “heavy” social media users who connect with 248 people on a typical week
• The amount of time people spend communicating online has increased 18 percent since 2006
• Time spent on online entertainment has declined 29% since 2006

According to Netpop’s findings social media marketing and networking  has increased 93% since 2006. This comes to no surprise to those of us who have followed sites like Twitter and Facebook for the past couple years.