1. Spam: If your content does not provide a reasonable ROII (return-on-investment for an interaction) for the reader or is self-serving or simply useless, the reader will mark it as spam. Posting something that may be assessed, as “spam” is the fastest way to losing credibility.
2. Skip: The reader makes an assessment that he or she won’t lose much by reading it. In this case, the reader has not written you off yet but if you consistently create content that is worth “skipping,” the reader might write you off.
3. Scan: The reader thinks there are only a few parts that are of relevance and wants to get right to the core of the content and skip the rest.
4. Stop: The reader is touched by the article and stops to think about the article, it’s relevance and what it means to him or her personally and professionally.
5. Save: The content is so good that the reader might want to re-visit this multiple times.
6. Shift: The article is transformational. The reader is so deeply affected (in a positive way) by the article that it shifts some of their values and beliefs. In other words, this piece of writing will transform the reader and make him or her grow.
7. Send: The content is not only useful to the reader but also to one or more people in the reader’s network. The reader simply emails the article or a link to it to people that he or she cares.
8. Spread: The reader finds the article fascinating enough to spread it to anyone and everyone via a blog, twitter or the social networks that he or she belongs.
9. Subscribe: This is the ultimate expression of engagement and a vote of confidence that you will continue to provide great content. When the reader wants to continue listening to your thoughts, he or she will subscribe.”

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Red more on what is a blog.
Find a blog designer

• Having a blog gives your business an online presence, and gives your clients an alternate way to find you.
• With a business blog, you can create a separate web page that describes the products or services that your business offers. You can easily update this page when you expand your services.
• A business blog allows you to position yourself as an expert while letting clients and perspective clients learn more about you.
• Business blogging also provides a wonderful opportunity for networking, allowing you and others to communicate back and forth.

The good news is you can, and the answer is simpler than you think.

Start a business blog to express the passion and commitment that you feel about your business - just like what we are doing here on this Miami web design blog.

Starting a blog is quite simple. You can register for a free blog such as blogger. Or you can hire a blog design company that can design and host a WordPress template to match your website.

Make Blogging Work For Your Business by writing about what you know, what you love, and share it with others. Your expertise can be invaluable to someone who does not know your field, while growing your business at the same time.

Read more about business blogging here.

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