Archive for the ‘Search Engine Optimization and Marketing’ Category

A new Facebook clickjacking attack is making the rounds, and this one is as sly as they come. The attack spreads through a malicious website.
Read all about the trick they use to get Facebook users to click on the link, and how they get it to spread to all their friends’wall after that, here.

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Real Time Search is about to change the Web and your search experience forever.
“We saw it with Michael Jackson’s passing.  We saw it with the Iran Protests and we see it more and more everyday  – the Real Time web provides us with what is happening right “Now” and with vivid detail from around the globe.  ”We” is driving the “Now” factor.” Ben Behrouzi
Read more about Real Time Search

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If you use a lot of Google services, then Google knows a lot about you.
Google has been critized a lot because of this. So they have decided to alleviate the issue by launching Google Dashboard.
It has all the information that Google knows about you and your online habits, all in one place.

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Top 10 Ways to use Twitter for marketing by Jason OConnor:

1. “Use it to promote new pieces of content you or your company create to drive traffic to your site. From online articles to blog posts or from videos to webinars, each time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a long URL and make it short.)
2. Use it for learning new marketing ideas, strategies and techniques. If you follow the right people, and you have to be picky about who you follow, you’ll get pointed to a good amount of useful tutorials, videos, e-zines and other things that teach you about marketing.
3. Use it to get new customers. Use Twitter’s search to find people who may be interested in your product or service. There are many ingenious ways to search for people on Twitter. For example, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets?
   1. You’ll notice a lot of the results will be of others selling red widgets. These ones will all obviously have links in them to direct people to the site they’re selling red widgets on. To weed these people/tweets out, use the negative sign like this: -http red widgets?
   2. Since every link has ‘http’ in it, using the negative sign in front of it will cause your search results to not include any tweets with links in them.
4. Use it to build your email list. Use Twitter’s search to find people who may be interested in the monthly newsletter you send out to your opt-in house email list. Invite these people to join.
5. Utilize Twitter plugins or add-ons such as TweetMyBlog or The Twitter Updater, which both automatically make tweets of every new blog post you publish. Also check out TwitThis. When visitors to your website click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. Finally, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.
6. Use it to build buzz about an upcoming product or website launch.
7. Use it to better brand yourself or your business. Remember, when someone wants to learn more about you or your company, they are increasingly using sites like Twitter for research. You could easily use Twitter to establish yourself as an authority in your field.
8. Use it to update followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you’re at a conference or trade show, you could tweet what you’re doing and invite people to visit you in person.
9. Use it for business networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.
10. Use it as an instant messaging system to keep your and your team on the same page during projects. This is especially useful for those who work with teams spread out in different cities or countries.”

Read the full article here Twitter for Marketing

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Blooging for business has become essential. It can  brings large amounts of qualified visitors to your site, many of whom may become customers. Blogs get indexed very rapidly in Google and other search engines (if done right). Add fresh, quality content to your blog on a regular basis by writing posts, that link to your website, and you will likely help your website’s rankings in the serach enignes. 
Read more on How a Blog Can Seriously Help Your Business.

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The search engine wars took a dramatic turn yesterday, with Google and Microsoft both announcing real-time search  with Twitter.
Both Microsoft and Google used the Web 2.0 Summit as a forum for unveiling new deals and plans to incorporate social networking and real-time search results in their respective search engines. The announcements indicate that the Bing-Google rivalry is heating up!!
Read the full article on Social search.

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Recently, there has been some new search engines, such as Bing or Searchme, debuting on the web.
Can these new search engines beat Google?
Can Google,  the dominant search engine, with about 72 percent of U.S. online searches be loosing some of its appeal?

Read more on the new search engines, and how they might affect Google’s share here: Can the new search engines beat Google?

How to make a website? We are often asked that question.
Although most people look at websites all day, when it comes down to making their own website, they are not sure how to tackle the challenge.
Making a website is not just putting pages together, it also involves marketing and tracking results.

There are basically two ways to make a website.
The first way is to create the website offline and then upload the web pages to the server via FTP.
The second way is to create your website online using templates that are pre-installed on the server.

A web designer can help you decide what is best for you depending on what you are you are looking for: customization, ease of making updates yourself, special features needed such as ecommerce, best hosting plan, Search Engine Optimization, etc.

Be sure to identify your target market so you know how to speak to them.
Include a call to action, so visitors to your site take that step and either contact you, visit you, or make a purchase on your website.

Market your website on the search engines. Hire a Search Engine Optimization company to make sure your pages are search engines friendly and submitted to all major online directories and search engines.

Track your website’s results:  how many visitors are coming to the site, how long does each visitor stay on your site, what does each visitor look at , which search engines are getting you the best prospects, how much money have you made from the average visitor, if you use Pay Per Click, is it working and paying for itself ? etc.

If you are interested in understanding the very basics of how to make a website, go to how to make a website.

Wolfram|Alpha, also spelled WolframAlpha, is an answer-engine developed by Wolfram Research that was just launched. Wolfram|Alpha is not your typical search engine.
It answers questions by computing the answer from structured data, instead of providing a list of documents or web pages that might contain the answer. WolframAlpha is basically a computational knowledge engine that generates output by doing computations from its own internal knowledge base, instead of searching the web and returning links.

To get an idea of it’s capability, visit Wolfram|Alpha’s Visual Gallery of Examples
How much data is there in Wolfram|Alpha? Many trillions of elements, continually growing through a large number of feeds.  Its data comes from Wolfram|Alpha’s internal knowledge base. You can also get updates on its progress via their blog

Visit Wolfram|Alpha

We all know getting traffic to your website is essential. How do we secure a fair amount of visitors to our websites? In this new article on getting website traffic (posted here), the author explores 3 simple ways to get people to come to your site, and thus increase your website traffic.