Archive for the ‘Social Media Marketing’ Category

“There is a great distance between where we are today, and where we need to be. Our work in 2010 will be dedicated to narrowing the social chasm. The thing about social media is that it’s always new, and as such, these stages represent a moment in time. They will continue to evolve and expand with new technologies and experiences.
In the end, social media is a privilege and a tool — one more opportunity to run a more meaningful and relevant business.” Brian Solis.

See full article here.

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Social media makes it easier to connect, not just personally, but also in business. Of course, you still have to build a relationship with fellow entrepreneurs like you do with your online friends.
Use social media to reach out to other businesses, and start a long-lasting business relationship too!
Here are some links that we found helpful in our entrepreneurial journey:

1. Twitter lists of top entrepreneurs and startup founders: http://listorious.com/tags/entrepreneur 
2. Top 10 Social Networks for Entrepreneurs: http://mashable.com/2009/03/12/entrepreneur-networks/
3. Use Social Media to Find Local Events: http://www.meetup.com/

Read more on how to use social media to connect with other entrepreneurs.

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It’s that time of year: predictions for 2010!

In our world, we want to know about the future of the Web, technology, and social media.
So what are the big things to watch for in 2010? According to Pete Cashmore, the continued spread of social media, location sharing, and Internet TV, among other things:

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iPhone Story Book brings the joy of children’s story books to the convenience of the iPhone or iPod® touch.
iphonestorybook.com

Blooging for business has become essential. It can  brings large amounts of qualified visitors to your site, many of whom may become customers. Blogs get indexed very rapidly in Google and other search engines (if done right). Add fresh, quality content to your blog on a regular basis by writing posts, that link to your website, and you will likely help your website’s rankings in the serach enignes. 
Read more on How a Blog Can Seriously Help Your Business.

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With the fall of the newspaper, and the misuse of television, local businesses are looking more than ever at  social media for advertising. 20% of social media advertising is done by local businesses, and is a growing trend. Read more about advertising locally with social media.

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Business Blogging can help you build your business in the following ways:

• Having a blog gives your business an online presence, and gives your clients an alternate way to find you.
• With a business blog, you can create a separate web page that describes the products or services that your business offers. You can easily update this page when you expand your services.
• A business blog allows you to position yourself as an expert while letting clients and perspective clients learn more about you.
• Business blogging also provides a wonderful opportunity for networking, allowing you and others to communicate back and forth.

Social Networking is going up. Market research firm Netpop has released a new study that suggests that social media marketing and networking is expanding rapidly.

Interesting facts from that study:

• 54% of micro-bloggers post or “tweet” daily
• 74% of the daily micro-bloggers are under the age of 18
• 105 million Americans contribute to social media
• Only 7 million are “heavy” social media users who connect with 248 people on a typical week
• The amount of time people spend communicating online has increased 18 percent since 2006
• Time spent on online entertainment has declined 29% since 2006

According to Netpop’s findings social media marketing and networking  has increased 93% since 2006. This comes to no surprise to those of us who have followed sites like Twitter and Facebook for the past couple years.

As companies are beginning to engage in social media marketing, they may not  exactly be sure about the difference between best and worst practices.

Some things to consider:

• Successful social media marketing programs involve listening and participation
• Make sure you plan the hours of work in this venture to be successful
• Understand the community you are participating in
• Welcome participation, feedback and co-creation
• Social media marketing is more like public relations than direct marketing

To understand more about Social Media Marketing, read this article Best and Worst Practices Social Media Marketing