Too Many Keywords Per Group

Don’t group all your keywords into one or two groups. Break them out to rank for more keywords combinations.

Not Specific Enough Keywords

Some broad and generic keywords can certainly push a ton of traffic to your site. But a user searching on one of these generic phrases is often doing research in an early part of the buying process. And this approach may not result in contact and/or sales in the end.

Not Going After Long Keywords

Instead of “mp3 player”, use keywords like “sony mp3 player” and “sony 2GB S610 walkman video mp3 player”. When consumers are doing research, they know what they want and are most likely looking to purchase.

Not Attracting Local Clients Through Geographic Targeting

If you draw most of your business from a local area, geo-target your keywords to your area. This will bring the local market to your doorstep on non-local keyword phrases. This can be hugely profitable.