Posts Tagged ‘Social Media Marketing’

Twitter for Social Media Marketing has become quite popular with social media marketing professionals.
Ron Knight  discussed in a article some ways in which Twitter can be used in your social media marketing campaign.
1. Sharing Links to Items of Interest
2. Building Your Network
3. Build Relationships within Your Current Network
4. Re-Distributing Content from Your Blog or Website
5. Get Involved in Live Tweeting Events
6. Pitching Stories to Journalists on Twitter
7. Communicating with Your Team
8. Brand Monitoring
9. Acquire More Votes on Social Media Websites
10. Hiring People
11. Build Your Personal Brand
12. Streamline Electronic Communications

Read the full article here on Twitter for Social Media Marketing

Social Networking is going up. Market research firm Netpop has released a new study that suggests that social media marketing and networking is expanding rapidly.

Interesting facts from that study:

• 54% of micro-bloggers post or “tweet” daily
• 74% of the daily micro-bloggers are under the age of 18
• 105 million Americans contribute to social media
• Only 7 million are “heavy” social media users who connect with 248 people on a typical week
• The amount of time people spend communicating online has increased 18 percent since 2006
• Time spent on online entertainment has declined 29% since 2006

According to Netpop’s findings social media marketing and networking  has increased 93% since 2006. This comes to no surprise to those of us who have followed sites like Twitter and Facebook for the past couple years.

As companies are beginning to engage in social media marketing, they may not  exactly be sure about the difference between best and worst practices.

Some things to consider:

• Successful social media marketing programs involve listening and participation
• Make sure you plan the hours of work in this venture to be successful
• Understand the community you are participating in
• Welcome participation, feedback and co-creation
• Social media marketing is more like public relations than direct marketing

To understand more about Social Media Marketing, read this article Best and Worst Practices Social Media Marketing